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          <p><span>项目说明</span></p>
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          <p><span>随着餐饮行业竞争的加剧，传统餐饮系统间畅通程度较差，收银产品、会员产品、供应链产品等各个模块相互割裂，形成了各个信息孤岛，导致信息不对称、商家工作耗能大、增加商家人力物力和沟通成本，在三高一低的压力下，商家的竞争力不断被弱化。</span></p><p><span><br></span></p>
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          <p><span>项目背景</span></p>
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          <p><span>1</span></p>
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          <p><span>以高端特色菜为主打的外卖品类餐厅，面向高净值客户。虽然人均消费频次较低，但客单价偏高，利润空间大。</span></p>
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          <p><span>产品定位</span></p>
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          <p><span>2</span></p>
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          <p><span>白领，一二线城市，中等消费水平及以上人群</span></p>
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          <p><span>目标用户</span></p>
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          <p><span>3</span></p>
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          <p><span>主要场景</span></p>
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          <p><span>4</span></p>
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          <p><span>线上订单收入</span></p>
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          <p><span>盈利模式</span></p>
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          <p><span>5</span></p>
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          <p><span>瑞吉餐厅是一家致力于高端菜品的餐厅，公司为了提高营收增开了苍穹外卖产品线。以爆款产品注重引流，新款产品维持店铺客人的新鲜感，保持下单的频率。将线下与线上相结合，形成品牌自有的文化，给客户更高层次的精神体验，增加自己产品的特色和辨识度。</span></p><p><span>该项目的建设解决了外卖产品的空白，提高了外卖配送效率，降低了单店运营成本和沟通成本，大大提高了店铺的整体营收能力。苍穹外卖平台具备独立系统数据支持，系统接单效率高，客户订单数据能留存。</span></p>
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          <p><span>1、用户小A，一名喜欢美食的编辑，平日里喜欢尝试不同的美食，但是却没有太多时间外出探店。</span></p><p><span><br></span></p><p><span>2、用户小B，居家工作者，工作和作息时间不规律，喜欢睡懒觉，不爱外出就食。</span></p><p><span><br></span></p><p><span>3、用户小C，无收入的女大学生，宿舍因为消防安全不能自己做饭，而所在学校的食堂较少，口味不好；上完课有时不想出门就餐，想窝在宿舍一边吃饭一边刷视频，放松心情，增加满足感。</span></p><p><span><br></span></p><p><span>4、用户小D，白领人士，有时候会吃久了工作食堂的菜色，单纯想换换口味；而且附近的便利店食物营养搭配不好，高油高盐，光顾客人较多，常常额外增加自己的就餐时间。</span></p><p><span><br></span></p><p><span>5、用户小E：职场新人，不会做饭，偶尔工作结束后，回家自己懒得开火做饭，压力太大，想吃点高热量的发泄一下。</span></p><p><span><br></span></p><p><span>……等等</span></p>
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